There are seven primary ways in which Lateef differs from other investment management firms:

• We focus on absolute returns, and have an excellent track record of preserving capital
     and outperforming the S&P 500 with less risk.
  
  
• Our investment process is research intensive, clearly defined, and has been consistently
     applied for over 30 years.
  
  
• Our investment team has over 100 years of portfolio management experience.
  
  
• Our opportunistic investment approach provides flexibility to take advantage
     of ever changing market conditions.
  
  
• Our portfolios are concentrated.
  
  
• We focus on the long term.
  
  
• Lateef is 100% employee owned, and our team members are invested heavily
     in the firm.  We prosper only if our clients prosper.

      The cornerstone of our investment philosophy is to first preserve capital for our clients followed by our responsibility to increase capital in excess of the market average on a long-term basis. We do this by buying and holding outstanding businesses with a sustainable competitive advantage led by an owner-oriented management team of high integrity. Then we patiently wait to buy these companies when they are at a price below their intrinsic value. We limit risk by relying heavily on our own intensive research and collective experience.